Facebook is in no doubt the largest social networking site. This is because of it’s over a billion registered users with millions of users across the globe accessing the site on a daily basis. The fact that Facebook makes available various business promotion tools makes it one of the most important social media sites you need to have a presence on. Regardless of whether you wish to advertise you website or business, you have the option of making use of the site’s free promotional campaigns or paid advertising.Facebook AccountYou need to create an account in order to advertise on Facebook. Creating an account not only makes it possible for Facebook to identify you but also gives you the opportunity to have a page, which you need to customize, share with your fans and attract others to your traditional website. It is also from your Facebook page that you can promote your website or business. You need to customize your page with relevant information about your business or website. Images are vital on Facebook and you need to make effective use of your website or business photos and logo, which you need to set as your page’s avatar.AdvertisingAdvertising on Facebook is easy and straight forward. You have access to Facebook advertising packages that allow you to effectively promote your website or business. You have the option of settling for a set fee advertisement in which case your ad is displayed for a determined number of times or settle for click-per-view fee. Whichever the case, you can set a maximum budget that you can comfortably manage. This allows you to restrict your advertising budget to a level you can manage. Facebook also give you the opportunity to target your advertising campaign, which you do by choosing a specific demographic; age, gender, interest and location among other demographics.NetworkingAdvertising on Facebook is all about establishing a network. Establishing a network is a free and effective way to advertise your website or business on the site. In addition to connecting with as many Facebook users as possible, you need to engage with them by sharing, liking and commenting on their posts. This is the only way through which you can entice them to visit your website or “Like” your Facebook page.PromotionsRunning a promotion on Facebook is a sure way of advertising your website or business on Facebook. Running a promotion encourages your Facebook fans to visit your website. Your promotion can be in form of discount, special offer or deal. Running a promotion can indeed be very fruitful considering the fact that your fans will most likely share the same with their friends and followers, which has the positive effect of exposing your website or business to many other people.Creating a Facebook account and setting up a page is free of any cost. The secret to successful advertising on the platform lies in attracting a significant number of Facebook users to your Facebook page, users who happen to be your potential customers.
The Facebook platform is very useful in business and if you have a little programming skill you can make programs which can be of help to your business, and also having fun when you are in your Facebook page. This is the excitement that Facebook brings with it.When people are on your page and they like what you have, you will be lucky because your content will have the chance to go viral. Users and your “fans” who like your information, or whatever content you have, may spread the word to their friends and this information can cascade down to friends and other people, and you are “viral”.The Facebook platform is a place for social networking or a venue for meeting people, or do business, and this user base can grow and continue growing until it can become a community. This large community user base will be your online vehicle for promotional purposes of your web business.If you take a closer look at Facebook you will see that it has built-in tools which can be used for free, or to build and promote your business. When you find and apply these application tools you will see that people will come to your page, and building trust in you will not be hard to achieve.• Social ads are tools that can help you build your business through this social site because these can go directly to the news feeds of your “friends”. All your friends on Facebook will get updates about your business and directly to their profile page.• Facebook pages for business is a helpful tool for your business. This page will allow you to interact with customers and also get discussions among themselves, which can prove beneficial to your business.• Facebook Insights will let you know and find people who are checking out your Facebook page, or click on your ads. With this built-in tool on Facebook you can have details or data and information on these people.• Facebook Polls is a great tool to gather demographic data of people checking out your page. You can also make this polling strategy to be fun and enjoyable for fans, friends, and people who happen to be on your page.• Facebook application for business can be used as a tool to make your business have an improvement that is desirable for you. With this application you can make their stay on your page fun and enjoyable, and worth the visit.• Facebook Beacon can be your means to build your online business. With this tool you can notify all of your Facebook friends that you have an update or new product innovations available.
People seeking for information or looking for something they have an interest on usually turn to the internet hoping for some answers. These numbers of people are increasing on a year to year basis, brought about by increasing technology or just by hunger for information.Social media sites are the trends of today because of their capability to do social networking with friends and other people. Facebook is the “in thing” these days because people can do interactions, link with people on the other side of the planet, or fine long lost friends they haven’t heard of for years.Business people are also realizing the capability of Facebook to do good things for their business. The millions of daily users of Facebook make it a very good medium for making people know about the company and the products.Social networking can give you the capability to have access to other consumer groups in various localities and regions in the world. While this can bring more advantages to bigger businesses, small business owner can likewise get the advantage because of the advertising methods implemented by Facebook.Paid advertising through Facebook can be implemented through pay per click or per thousand impressions. Ads are placed according to the personal detail of users like age, gender, their geographic locations, and also the preferences of users.This method increases the probability of hooking up the targeted customers, and increases the possibility of sales because of already identified preferences. Although the same pay per click advertising system is used, it is different because it is not entirely based on just the keywords.Fan pages are also a good mode of business people promoting products on Facebook. Inviting friends and the friends of your friends into your fan page can bring in more potential for making people know your product.Internet advertising through Facebook, whether these are paid or free, brings untold advantages to business because of its global rich audience. Its method of being centered on people under preferences also gives the distinction that is entirely different from the other network’s advertising system.Targeted advertising is the one done in Facebook because of its people centered system. Although the other network pay per click system also claim to bring targeted traffic, it may not equal the label of targeted traffic expected through Facebook because they don’t have specific details of their customers’ profile.The cost of doing advertising in Facebook also gives more advantages especially to small business owners. Even though the cost is entirely dependent on the choice keywords, many small businesses realize that they spend less to advertise in Facebook in relation to the return on investment that they get.