Facebook is in no doubt the largest social networking site. This is because of it’s over a billion registered users with millions of users across the globe accessing the site on a daily basis. The fact that Facebook makes available various business promotion tools makes it one of the most important social media sites you need to have a presence on. Regardless of whether you wish to advertise you website or business, you have the option of making use of the site’s free promotional campaigns or paid advertising.Facebook AccountYou need to create an account in order to advertise on Facebook. Creating an account not only makes it possible for Facebook to identify you but also gives you the opportunity to have a page, which you need to customize, share with your fans and attract others to your traditional website. It is also from your Facebook page that you can promote your website or business. You need to customize your page with relevant information about your business or website. Images are vital on Facebook and you need to make effective use of your website or business photos and logo, which you need to set as your page’s avatar.AdvertisingAdvertising on Facebook is easy and straight forward. You have access to Facebook advertising packages that allow you to effectively promote your website or business. You have the option of settling for a set fee advertisement in which case your ad is displayed for a determined number of times or settle for click-per-view fee. Whichever the case, you can set a maximum budget that you can comfortably manage. This allows you to restrict your advertising budget to a level you can manage. Facebook also give you the opportunity to target your advertising campaign, which you do by choosing a specific demographic; age, gender, interest and location among other demographics.NetworkingAdvertising on Facebook is all about establishing a network. Establishing a network is a free and effective way to advertise your website or business on the site. In addition to connecting with as many Facebook users as possible, you need to engage with them by sharing, liking and commenting on their posts. This is the only way through which you can entice them to visit your website or “Like” your Facebook page.PromotionsRunning a promotion on Facebook is a sure way of advertising your website or business on Facebook. Running a promotion encourages your Facebook fans to visit your website. Your promotion can be in form of discount, special offer or deal. Running a promotion can indeed be very fruitful considering the fact that your fans will most likely share the same with their friends and followers, which has the positive effect of exposing your website or business to many other people.Creating a Facebook account and setting up a page is free of any cost. The secret to successful advertising on the platform lies in attracting a significant number of Facebook users to your Facebook page, users who happen to be your potential customers.