People seeking for information or looking for something they have an interest on usually turn to the internet hoping for some answers. These numbers of people are increasing on a year to year basis, brought about by increasing technology or just by hunger for information.Social media sites are the trends of today because of their capability to do social networking with friends and other people. Facebook is the “in thing” these days because people can do interactions, link with people on the other side of the planet, or fine long lost friends they haven’t heard of for years.Business people are also realizing the capability of Facebook to do good things for their business. The millions of daily users of Facebook make it a very good medium for making people know about the company and the products.Social networking can give you the capability to have access to other consumer groups in various localities and regions in the world. While this can bring more advantages to bigger businesses, small business owner can likewise get the advantage because of the advertising methods implemented by Facebook.Paid advertising through Facebook can be implemented through pay per click or per thousand impressions. Ads are placed according to the personal detail of users like age, gender, their geographic locations, and also the preferences of users.This method increases the probability of hooking up the targeted customers, and increases the possibility of sales because of already identified preferences. Although the same pay per click advertising system is used, it is different because it is not entirely based on just the keywords.Fan pages are also a good mode of business people promoting products on Facebook. Inviting friends and the friends of your friends into your fan page can bring in more potential for making people know your product.Internet advertising through Facebook, whether these are paid or free, brings untold advantages to business because of its global rich audience. Its method of being centered on people under preferences also gives the distinction that is entirely different from the other network’s advertising system.Targeted advertising is the one done in Facebook because of its people centered system. Although the other network pay per click system also claim to bring targeted traffic, it may not equal the label of targeted traffic expected through Facebook because they don’t have specific details of their customers’ profile.The cost of doing advertising in Facebook also gives more advantages especially to small business owners. Even though the cost is entirely dependent on the choice keywords, many small businesses realize that they spend less to advertise in Facebook in relation to the return on investment that they get.