The Facebook platform is very useful in business and if you have a little programming skill you can make programs which can be of help to your business, and also having fun when you are in your Facebook page. This is the excitement that Facebook brings with it.When people are on your page and they like what you have, you will be lucky because your content will have the chance to go viral. Users and your “fans” who like your information, or whatever content you have, may spread the word to their friends and this information can cascade down to friends and other people, and you are “viral”.The Facebook platform is a place for social networking or a venue for meeting people, or do business, and this user base can grow and continue growing until it can become a community. This large community user base will be your online vehicle for promotional purposes of your web business.If you take a closer look at Facebook you will see that it has built-in tools which can be used for free, or to build and promote your business. When you find and apply these application tools you will see that people will come to your page, and building trust in you will not be hard to achieve.• Social ads are tools that can help you build your business through this social site because these can go directly to the news feeds of your “friends”. All your friends on Facebook will get updates about your business and directly to their profile page.• Facebook pages for business is a helpful tool for your business. This page will allow you to interact with customers and also get discussions among themselves, which can prove beneficial to your business.• Facebook Insights will let you know and find people who are checking out your Facebook page, or click on your ads. With this built-in tool on Facebook you can have details or data and information on these people.• Facebook Polls is a great tool to gather demographic data of people checking out your page. You can also make this polling strategy to be fun and enjoyable for fans, friends, and people who happen to be on your page.• Facebook application for business can be used as a tool to make your business have an improvement that is desirable for you. With this application you can make their stay on your page fun and enjoyable, and worth the visit.• Facebook Beacon can be your means to build your online business. With this tool you can notify all of your Facebook friends that you have an update or new product innovations available.